Audience Shaping at Facebook

Much like website visitor counts, the Facebook Fan count provides one measure of success on the social media channel. As a small business owner we look over at big brands, longingly with their million fanbase and wonder how we’ll ever create a large fanbase of our own. Fortunately, we don’t have to! Quality trumps quantity in this game all together – in more ways than one!

You can, in fact, buy targeted facebook fans… Oh sure, you can pay someone a hundred bucks and they’ll pour in a boatload of people who’s only interest in you was the nickel they earned for clicking your Like button, You won’t be building a business that way though!

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Social Media Auto Posting Misses the Point

You are overloaded. It’s a fact. Before the internet came along you were already plenty busy. It’s taken you a decade of weening yourself from traditional media, transferring marketing dollars over to the digital side of the coin.

Now, along comes the Social Networks (SMM). If a business is to participate, there are so many things to learn and do at once. It seems insurmountable. Smart marketers saw this early on and developed management tools. A component of most of these tools is the ability to “load” posts for Twitter (or Facebook and others) to autopost in the future. And it is oh-so-easy to flip the switch that auto posts whatever you post at Twitter directly onto Facebook. Whew! That cuts down the workload.

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Become a LinkedIn Power User

Reputation Management SEO – LinkedIn is an excellent tool for building your identity and name recognition online. With a little SEO, LinkedIn can perform for highly competitive identity search terms. The key to getting your profile to perform is targeted content development, inbound links, and activity. Contact RightNow for more information on leveraging your LinkedIn profile for SEO.

The primary goal of your LinkedIn activity should be focused on building your network of contacts. LinkedIn Expert Rick Itzkowich teaches professionals how to become “power users” inside the LI network. Thanks Rick, for your article contribution!

Insanity Squared – Start Using the LinkedIn Cure

Insanity has been described as doing the same thing over and over again expecting a different result. If that’s true, then “insanity squared” would be working harder at doing the same thing expecting a different result.

Doing business the same way in 2011 as you did in the 90s would also qualify as “insanity.” There’s no such thing as “business as usual.” People who’ve never had to market/sell before are being forced to do so. To generate business today, we must embrace a variety of alternatives to traditional marketing and sales efforts.

Business people need to learn how to use LinkedIn. If you don’t, you can be sure your competitors are.

One of these approaches is using Social Media. In particular, we are suggesting utilizing LinkedIn (LI). Why LinkedIn? Simply put, because business today is all about relationships. LI is the premier business site that exponentially helps people build and sustain relationships – locally and globally based on the six degrees of separation concept. [Read more…]