Facebook Find$ a Way…

With much fanfare followed by a tremendous thud, Facebook became a publicly traded company earlier this year. Opening at around $38 a share, it has seen lows as low at $17.50 and closed on the day of this writing right around $20. It may or may not ever see $38 again. It won’t be for not trying though… It is expected that Facebook will generate $2.16 billion in advertising sales in 2012. That is no small feat to say the least. Anyone who is on Facebook knows how insidious their advertising is. My home page holds on average, 8 advertisements in the right hand column. We could spend a while discussing who, what and why web sites advertise there. But, we’ll save that for another time. You’ll also find advertisements on your photo galleries and just about anywhere they can be crammed in.

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Do Not Put All Your Eggs in One Basket

As an SEO company we feel “mighty proud” when a clients’ search engine referral traffic is up year over year. That means we are doing a good job; bringing them more traffic from search engines! As a marketer, though, I get concerned when I see the other source of traffic, referrals, is just a small slice of their monthly visitors.

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Building Your Internet Marketing Plan

Once you have built your initial website and optimized it for best results it’s time to put your internet marketing plan into place. For many businesses, an initial internet marketing plan has to be funded from the general marketing and advertising budget. This can be very painful at first. Satisfactory results achieved in the first year will allow your new sales channel to become self sufficient in time.

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