The Mastermind Experience

An error we see being made by small business owners and entrepreneurs is that they go it alone when they don’t have to. Some think they are too busy to have trivial meetings intended to review progress and shape future actions. In fact they are very busy, but perhaps, “can’t see the forest from the trees.”

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SEO versus SEM versus SMM versus Old School

Small and medium sized businesses have so many opportunities to market themselves these days that it’s hard to choose where to start or expand. At the same time, budgets are tight and in most business plans, doing it all can be impossible. So, how does one choose what to do?

The first factor in deciding how to deploy a comprehensive marketing plan is to take a rational look at the business you are in. For many businesses, the train has already left the station… your prospective customers are actively searching for what it is you offer on the internet. For other businesses, it’s still the good ole days for the good old school ways of marketing. You have to find the mix that’s right for your situation.

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