SEO versus SEM versus SMM versus Old School

Small and medium sized businesses have so many opportunities to market themselves these days that it’s hard to choose where to start or expand. At the same time, budgets are tight and in most business plans, doing it all can be impossible. So, how does one choose what to do?

The first factor in deciding how to deploy a comprehensive marketing plan is to take a rational look at the business you are in. For many businesses, the train has already left the station… your prospective customers are actively searching for what it is you offer on the internet. For other businesses, it’s still the good ole days for the good old school ways of marketing. You have to find the mix that’s right for your situation.

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Internet Business Success in a Bottle!

SEO, SEM, SMM… What is the right online marketing strategy for you? How do you pick one over the other? Is one better than the other? Should I try to learn it myself or hire it out? Where am I going to find the time to figure out what I need to do for my business? These are the things that keep small and medium sized business owners and marketing managers awake at night.

The brave new world of the internet is over 15 years old now. But still, many businesses are operating in the dark ages, mainly because they don’t really know what to do.

The old days were pretty cut and dry; yellow pages, classifieds, display advertising, direct mail, radio…tv. Today, it’s all about positioning and building relationships. If you aren’t in a “wired” position you will miss the opportunity to build a relationship. In the old days it was hard to figure out how to harness mass marketing. Today, we distill mass marketing down to individual relationships. This can’t be done hap-hazardly. There is a defined process for gaining a presence that allows you to build relationships. [Read more…]

How Fast is Your Website? Does it Matter? Test it!

How Fast is Your WebsiteDoes the amount of time it takes your web site to load have an effect on your Google Search Results? As with all things “Google” the answer is Yes, No and Maybe all at the same time!

YES – Adwords: Website load times have a direct impact on placement and cost for Adwords Pay-Per-Click advertising. Google states that Landing Page load speeds “will begin to impact your landing page quality and, therefore, your Quality Score.” This means that slow pages will pay more. Read more here – adwords.google.com/support

NO – Organic Results: As of this writing Google does not currently penalize sites with poor load times unless the site “times out” and the Googlebot Spider can not access your sites content and interior pages.

MAYBE – The Future: Its safe to speculate that in the (very near) future Google will be adding a “load time” calculation to its organic results ranking algorithm. It really makes sense when you think about it – slow sites create a poor user experience. Google Search Results are one of the primary products they deliver to customers, so why serve up a frustrating slowpoke. If your slow, your gonna go!

How fast is slow? A reliable source has indicated that your site should load in less than 4 seconds according to this tool – webwait.com

What can you do if your site is dragging its feet? There are a number of elements that determine the speed your site is rendered. Hosting and servers, site structure, graphic design and on-page scripting all contribute to your sites delivery speed.

RightNow SEO clients, contact us for a free WSO (Web Site Optimization) analysis report!

VIDEO: Google’s Matt Cutts on Speed and Shirts