Image Optimization Best Practices

Website Image SEO Best PracticesThere are hundreds of factors that contribute to the formula of ranking in the search engines and the overall quality score of your website. The optimization of the images on your website is not necessarily at the top of the SEO list, but is considered to be on the list of “best practices.”

Optimizing media for your website can be confusing for sure. Unlike other types of onsite SEO, image optimization could require input from your Graphic Designer, Web Developer and SEO professional.

The Alt Tag is one of the SEO Red Herrings in the Industry!

Here are some key considerations and points to help understand the process. [Read more…]

RightNow Communications Celebrates 20 Years of Online Marketing

ceblarIt was 1995 when RightNow Communications opened its doors to provide marketing help to small and medium sized businesses. We started in a very small community, high in the Colorado Rockies when The Aspen Skiing Company bought Aspen Highlands Ski Area, where Chris had been the Sales Director. A new client asked us to build them a web site for an emerging media, people, were calling the world wide web! We lost our shirt building that site for a sushi restaurant and the rest is history… we never built another site. Instead we had an epiphany; how would anybody find all these web sites on this web? [Read more…]

Here a Position, There a Position

Whenever I tell someone that we are “blogging for SEO purposes,” it is received a with a blank stare. People seem to know what SEO is and they seem to know what blogging is. But when you put them together it sends them down a slippery slope. So, I thought I would give some tips here to make the going easier.

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Google Plus Update

Google Plus has had pretty slow uptake for the most part. We are there every day posting for ourselves and our clients and it is a very different place than Facebook to be sure. Facebook grew out of friends and families wanting to connect up so they could stay in touch more regularly. It cut through age and gender “issues” like butter.  Google was late to the party as they had some fits and starts with the social world before settling into Plus. But Google may never really challenge Facebook. It’s your writers opinion that the LinkedIn network may be closer to where G+ is headed. If it does, it is going there on steroids.

 

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Online Marketing: Social Media vs Search Engines

Is Social Media or Search Engine Marketing more effective? Fortunately you don’t have to choose one; Smart marketers are involved in both! This infographic compares the impact of each marking form on specific audiences or marketing goals.

Just Call It Marketing!

We have been providing internet marketing services since 1996, also known as the “dawn of time.” In the fifteen, plus years since then, someone in the industry regularly proclaims that “SEO is dead.” Every time there is a twist or a turn in the Google road, pundits tell us it’s the beginning of the end.

SEO is a funny term to begin with. But it has stuck as the acronym of the search engine optimization industry since way back when. So, I’m jumping in now and stating that SEO is in fact, dead. It actually died several years ago, when the practice of “optimizing” web sites required that other web sites call your web site an important resource. When the search algorithm calculates somewhere around 50/50 what you said on your page and what others said about you on their pages, the game changed entirely. This change happened several years ago. As soon as the herd figured out how to game it, the hammer came down hard in the form of a cute, foreign-named bear called Panda.

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