The Development, Care and Feeding of Your Web Site

We began this series with the premise that it is less expensive and more efficient to outsource the majority of your online presence work, so that you can handle the things a good presence needs and let experts position and develop your strategy. This team approach concept is a powerful way for a small business to leverage itself to be competitive. A web presence for a small business begins with a web site. With the internet approaching its third decade chances are, If you have a business, you probably already have one. Maybe you are even on your second one. It doesn’t matter where you are in the learning curve. Many of the aspects of your web site should be handled by outside vendors. [Read more…]