Google PlusOne Button +1

Click +1 To See What Happens

Social SEO is increasing in importance in the world of Search Engine Optimization. Google has been bleeding traffic market share to the social networks, and in an effort to plug the gaps they have released +1. The goal of +1 is to capitalize on relationships, and provide personal recommendations to create a social search experience for Google users.

The +1 Button works in a similar fashion to the Facebook LIKE Button. When a Google user is signed into their Google account, they can ‘+1’ websites which signifys that the user endorses or recommends the site. The important thing to remember is that everyone will see your +1 regardless of whether they are part of your Google social circle or not. [Read more…]

Improved Social Media Reporting

Clients that are using our Social Media Presence service will see some changes in their monthly reports and online reporting view. The goal of the reporting is to deliver improved metrics on your Facebook and Twitter campaigns with regards to audience building, reach, interaction, content activity and progress.

FaceBook Analytics Report
FaceBook Analytics

FaceBook Online Reporting View
FaceBook Reporting

Twitter Analytics Report
Twitter Analytics

Twitter Online Reporting View
Twitter Reporting

Government to Regulate Social Media?

The Fed’s want to intervene, and regulate the flow of commercial communication in Social Media channels. In a nutshell, they want anyone that blogs, Tweets, reviews, recommends, or writes about a product (and receives compensation to do it) to wear an arm band that identifies them as an “advertiser.” Ok, I made the arm-band part up.

Are consumers really so stupid that they will make a buying decision based on what “ForReals69” has to say on Twitter? When you see a glowing positive product review don’t you automatically assume its hype? After all, its the Internets!

Face it — without regulation it is impossible to form another layer of government that requires budget funding, assess fees, expands bureaucracy, and create new jobs…

So, why do you hate new jobs so much?

Disclaimer – This post should be considered when buying into the concept that the government should regulate every aspect of your life.

Social Marketing-Building On-site Content and Links

Part 3: Building On-site Content and Links Social Marketing 

In the first article we covered Social Bookmarking to help increase your websites presence in alternate search portals, and boost your rankings in the search engines.  In the second article we discussed how to use outside Social Content Sites to create content and links that drive customers back to your website and increase your search positioning.  This month we discuss ways to position new content on your website and create additional links.

Everyone has heard the key to front page search engine rankings is good content, “Content is King!” When it comes to attracting links (especially from social media sites) your content needs to be GREAT!  There is one big problem – what makes great content from the perspective of the average web surfer?

The average web reader wants brief, informative, easy to read text that answers or addresses the concerns they have.  In addition, for a web page to receive links back from other web sites it must fit a specific niche of a generalized subject.  The best formats to accomplish this are; Top Lists, Best of; Favorites; Local or Insiders Tips; Consider This; How To. 

Lets looks a some sample titles to understand these popular formats:

Top List example – Top Apres Ski Spots in Breckenridge

Best of example – Best Day Hikes in Steamboat Springs

Favorites example – Favorite Sightseeing Tours in Alaska

Local or Insiders tip example – Locals Tips – Must Play Golf Courses in Seattle

Consider example – 10 Things to Consider when Hiring a Wedding Photographer. 

How To example – How to Backup Your Home Computer Online

These are attractive formats for two reasons, they are easy to read, and easy to write!  In addition, anyone writing a broad or general article would be happy to cite (link) to your very specific subject matter.  Everyone is an expert on something, the key is to keep the content relevant to your website.  The articles should be brief, 400 to 500 words is the perfect length.  Look at the del.icio.us Popular Page to find some good examples – http://del.icio.us/popular/

This is content that is designed to go directly on your website.  The goal is to build content and links that drive traffic back to your business address on the web.  If you do not have an article area, blog, or local news section on your website, you need one this year.  Sites without this type of constantly updating fresh content are finding it harder to maintain top spots in the search engines because the search engines like growth and progress.  They will spider web sites making “progress” with new webpages more often.  If you do not have a spot for content on your site currently, check with the Netrafic team for ideas on placement and development.

So you have an article, and a place to put it on your web site.  What is the next step?  Contact Chris or myself to help tweak the article so that you get the most out of the search engines.  This is a critical step, without it your writing piece could vanish into the web, never to be found again.

Next step, promote.  There are dozens of locations that you can use to promote your article.  They act as news posting sources. 

The most popular services are:

Digg – www.digg.com

Reddit – www.reddit.com

Propeller – www.propeller.com

Mixx – www.mixx.com

These services are simple to use.  You sign up for an account, and then post your article URL plus write a brief description and title for your article.  This creates instant links back to your site, and anyone that reads the article is reading it ON YOUR SITE.  We are happy to coach you, or your PR person through this process.  After adding your content, you will want to go back and bookmark the article using the techniques described in article 1 of this series.

Find a Writer – If you do not have someone on staff that can write this type of material, fear not!  There are many resources to find qualified writers.  You can contact Netrafic for a possible referral, we come in contact with writers often.

Craigslist – You can find someone local by looking on Craigslist in the Services, Writing / Editing section.  You can also post a “help wanted” in the Jobs, Writing / Editing section.

ProBlogger – You can post and find individuals with writing skills on this site.  It costs $50 to post a job for 30 days.  You will receive a large number of responses.  The overall quality of the writers is outstanding.

Regardless of where you locate your writer, always get writing samples first before hiring anyone—and eliminate anyone whose grammar and spelling skills aren’t in top shape.  Plan to write 2-3 articles per month, and before you know it you will have dozens of pages with sticky content attracting web searchers to your site.

Social Content Sites

Part Two: Social Marketing -Social Content Sites

In last months article we covered Social Bookmarking to help increase your websites presence in alternate search portals, and boost your rankings in the search engines.  Hopefully you organized your team, family and friends to go out a vote for your site.  If not, the polls are still open 24/7 so make a plan to get it done!

This month we will cover Social Content websites that let you create a web page on your company, subject or better yet, both!  Social Content websites are similar to an off-site blog.  They allow you to sign-up for free, create web pages, add content and media, rss feeds from your site or blog, and socialized media from other networks like YouTube and Flickr.

Understand that these Social Content sites are in business to make money.  When you create a page they add some advertising units such a Google Ads to your page.  To make the relationship work, they share the revenue generated from the pages you create with you, the publisher.  Some sites will let you set the number of advertising modules that appear on your page.

So, that’s the bad news!  The good news is this; These pages can perform in the search engines and deliver traffic, displace weak competitors for your target search terms, and provide another link back to your site helping your overall search rankings.

Participants in the Netrafic Linking Program already have pages on these Social Networks being created that benefit them.  My primary motivation is for the linking value these pages generate, and if any traffic floats your way – great!  I create the pages by subject matter, so that I can add several links back to different websites.

Lets take a look at one of these pages so that you can understand the value of Social Content pages.  The following page http://www.squidoo.com/cabo-pulmo is about a vacation destination in Mexico.

Here are the three value centers:

Traffic – This page comes up for the search term “Cabo Pulmo Baja Mexico” on the front page of Google, leading potential visitors back to the client.  Notice that the clients site, and a YouTube video come up for the search term also, covering 3 front page positions in Google – that’s good Socialization on the web!

Link Value – The links inside this page helps the main website perform for their intended search terms, like “cabo pulmo vacation rentals”

Displacement – If you look on the second page of Google for the search term “Cabo Pulmo Baja Mexico” you will see qualified websites that have been “displaced” – natural search is “survival of the fittest!”

Here is a quick “how to” guide to create your own Social Content sites.

Creation – create your free account, and decide if you want to write on your general subject, or specific business.  It is good practice to do both.  Any Netrafic customers can contact me for help regardless of participation in the Linking Program.

Content – you must develop around 1000 words of unique content to populate your first page.  For subsequent pages, you can re-write the content and reorganize.

Media – Add any/all of the videos you have on YouTube to your page.  You can drop you Flickr photo stream directly into these pages.  You can also upload directly to the site, but if you have been paying attention to my advice, you surly have a Flickr and YouTube account with some media…

SEO – Each Content website is unique in the way it needs to be optimized.  If you have a page up, feel free to contact us to help groom the page.

Good Places to start:

http://www.squidoo.com/

http://hubpages.com/

Real Estate – http://activerain.com/

Travel – http://www.travelblog.org/

The goal is to get multiple web resources working for your business that lead searchers back to your site, in addition to supporting your main site in search.  Go out and get some!