Call Me, Maybe?

We are more than half way through 2012. So, this makes it a good time to see how all things social and SEO are coming together. At the end of last year, it was clear. Some day, search engine rankings were going to be affected by social links. Why is it, in the thick of battle, it seems like nothing happens fast enough. But, when we look back on it, all seems to have happened so fast?

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Do Not Put All Your Eggs in One Basket

As an SEO company we feel “mighty proud” when a clients’ search engine referral traffic is up year over year. That means we are doing a good job; bringing them more traffic from search engines! As a marketer, though, I get concerned when I see the other source of traffic, referrals, is just a small slice of their monthly visitors.

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Create an Editorial Calendar for Your Content Needs

You know you need to create content. Even if you have an outside consultant helping you put it all together, a fair amount of the basic work needs to be done by you. It will remain an insurmountable pain in the you-know-what unless you take charge! We have found the easiest way to do this is to create an editorial calendar. After all, the old newspaper may be slowly dying, but that doesn’t mean journalism is. People are insatiable when it comes to gathering information they are interested in.

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Google Plus: A Different Animal All Together

Google Plus is not the first attempt by Google in the world of social networking. Google Buzz failed miserably a few years back. They licked their wounds and decided to learn from their mistakes as only a billion dollar juggernaut could, after not being able to work a deal with Twitter or Facebook for a feed from either of those popular networks.

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Social Media Auto Posting Misses the Point

You are overloaded. It’s a fact. Before the internet came along you were already plenty busy. It’s taken you a decade of weening yourself from traditional media, transferring marketing dollars over to the digital side of the coin.

Now, along comes the Social Networks (SMM). If a business is to participate, there are so many things to learn and do at once. It seems insurmountable. Smart marketers saw this early on and developed management tools. A component of most of these tools is the ability to “load” posts for Twitter (or Facebook and others) to autopost in the future. And it is oh-so-easy to flip the switch that auto posts whatever you post at Twitter directly onto Facebook. Whew! That cuts down the workload.

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Google +1 Button

Google is in the process of implementing a new social sharing tool called +1. This is similar to the Facebook “Like” button, but will be integrated into all Google products including organic search results. We will start seeing +1 this month, and the ability to add it to your site shortly thereafter. The impact of +1 on search engine optimization is unknown at this point, but we will continue to keep our clients in front of important developments.

Google +1 Explained