Search Engine Friendly Design

Search Engine Friendly Design

A search engine friendly website design is the starting point for any SEO campaign. When considering a new site or redesign, get us involved as early as possible. Often our involvement early in a project will cover a good chunk of the SEO fee we charge by saving you from extra redesign costs and extended development time.

Domain: Your entire primary websites content should be delivered within the domain url structure. Content located anywhere else is NOT considered to be on your website, and no amount of SEO will correct this. This includes content located on off-site blogs, sub-domains of your domain, booking engines, quote engines, MLS data, and reservation systems that reside off-site. There are pros and cons to using sub-domains, and this should be discussed with your SEO company if you are considering going in this direction.

Structure: All design elements and scripts should generally be called from an external file, not inline or embedded into the web page. The exception is high volume websites that need every bit of delivery speed they can squeeze out of the page. [Read more…]

Blog Tags and Blog Categories

Tags and Categories are used by your blog to organize content and enhance the on-site searchability. Both can help your blog visitors (and the search engines) to quickly find specific articles and blog posts. So what is the right way to use these elements when blogging?

Blog Categories are used to sort main ideas, topics, and subjects that are going to be repeated in your blog on a regular basis. The number of categories that you create in your blog should be as limited as possible. Categories will generally be used on your blog in a similar fashion to navigation. Think of, and create blog categories in the way you would when developing the top level of your websites navigation menu. When creating a post you should select only one category for your topic. Placing a blog post in multiple categories can have a negative effect on SEO by creating potential duplicate content issues.

Blog Tags are used to tie articles together by topic that may reside in a different category. In addition, tags are used by your blogs search function, so tags are really keywords or phrases. Because tags fuel the search system, you should use the same tags over and over to tie related articles together. You should also use relevant unique tags on individual articles to provide for search variations. Creating keyword rich tags can have a positive effect on your articles search engine ranking because you are inserting additional relevant content into each blog post.