Blogging is Social Marketing’s First Step

Blogging Essentials

Blogging is really not an option anymore. It is an essential part of the Holistic Internet Marketing pie. In my previous post, I gave you some elementary tips to blog correctly for SEO strategies. In this post, we will take one concept to the next level.

You don’t need to be engaged in Facebook or Twitter to blog. But if you are, the incentive to post a blog regularly is that it provides you with additional content to talk about on your social networks. Of course, the other side to this coin being, the sole intent of a business on a social network is to draw the viewer away from the social network community to the business owners’ own web site.

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Spam I Am is Back!

Spam never left. It’s still here. It has become much harder to spam via email because the industry as well as you and I have put in a lot of safeguards. Life is much better on the email front these days to be sure. But that doesn’t mean the spammers quit. They have only moved on to greener pastures. Here is where we find weeds in our clients pastures to be exact: [Read more…]

Your Audience Is Your Priority

Most of our social media clients have been “all new” in the social media marketplace. Our services include both audience building and posting content. But lately, we have seen a number of clients who have had a go of it on their own but aren’t having much success. After all, it is a tough row to hoe when you have -0- followers. And it can be downright depressing, when after 3 months you only have a few more than that! It’s much easier and a lot more fun to find quirky bits and bytes of information to share. But that’s the rub. Who exactly are you sharing this info with? Is this the best use of your time?

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Social Media is Now an SEO Ranking Factor

Links back to your website from social media and bookmarking sites have always contributed to your website’s organic SEO strength. Now the Search Engines have confirmed that they are using additional social media data as part of the organic ranking equation. Currently, the primary space they are using in their ranking calculations are Twitter and Facebook. The number of Followers, Likes, ReTweets, embedded links, and link popularity of your social media pages all are purported to be factors. [Read more…]

Catch a Wave and Ride It!

Some of our SEO clients have been with us five, ten, even fifteen years! The longer your business has been concentrating on being found through internet search, the stronger your position is. Now, along comes Social Media and we are seeing the cycle repeat again. Those who have engaged in this new form of marketing will be that much more ahead of the game than those who come next year and beyond.

The problem for most businesses is a lack of staff. There are just too many processes and strategies to tackle and like the proverbial “deer in the headlights”, it’s pretty easy to put aside that which we do not know.

How can you begin to grapple with the social marketing strategy?

Twitter: Do you have interests? Sure you do! Choose a few topics that interest you and follow them on Twitter. Topics are “tagged” with a hashmark #. You can search for topics using this method or you can automate it with a variety of tools found online. You don’t need a Twitter account to do this. But why not? Who knows, you might have something to contribute to the stream yourself! Twitter is just a news stream from millions of businesses, media outlets and people like you and me.

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Social Media and SEO

SMM Social Media Marketing

Search Engine Optimization and Social Media Marketing
SEO + SMM = $$!

There is an avalanche of social media content hitting the web everyday. The numbers are staggering; almost one million blog posts hit the web every day, over 500 million FaceBook users, and there are a mind-blowing 90 million Tweets per day! YouTube states that 24 hours of video are uploaded every minute of the day, and 2 billion videos are viewed every day. That’s Billion with a B! [Read more…]