Google Changes – Is The Sky Really Falling?

Search Engine Optimization by RNC

…and, What Does it All Mean For My WebSite?

Google has made several high profile changes to their search algorithm in the last few months. This has sparked a flurry of concerned emails from search engine optimization clients wanting to know how this might impact their online marketing. Here are the major changes and how it will impact you and your website:

Google Places, Local Search Update – This is the change that is most likely to impact you directly. We have written on this topic several times – read more here: Google Places SEO

Google Panda Update – Also called the Farmer Update (Panda, named after someone on the Google team.) This was the most recent update that sent “shock waves” around the Internet. Every media outlet and online resource rang the bell that this “was the big one,” and that entire websites would evaporate overnight. Some did, but none of our clients were ever at any risk. Here is a Q & A regarding this Google change: [Read more…]