Getting the Most out of Your Web Site

The premise of this series is that your small business can have a better presence on the web by hiring professional consultants who work with you and your team instead of trying to tackle it all yourself. In the last post, we laid out some basic tips for conceiving, developing and maintaining your web site. Now, it’s time to tune up the web pages you created with optimization.

Just having a web site will not create the success you are looking for on the internet. This is more true today than ever before. Competition on the web is hot. The good news is 90% of your competition is wallowing around in one way or another. Very few put together a complete and holistic approach to their web marketing plan. This is because they go it alone, thinking it is a less expensive way to go. They waste a lot of time and money on nonproductive activities. After building your site, it’s time to optimize it. This is a process, not event and is something that is continuously revisited, year in and year out.

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The Development, Care and Feeding of Your Web Site

We began this series with the premise that it is less expensive and more efficient to outsource the majority of your online presence work, so that you can handle the things a good presence needs and let experts position and develop your strategy. This team approach concept is a powerful way for a small business to leverage itself to be competitive. A web presence for a small business begins with a web site. With the internet approaching its third decade chances are, If you have a business, you probably already have one. Maybe you are even on your second one. It doesn’t matter where you are in the learning curve. Many of the aspects of your web site should be handled by outside vendors. [Read more…]

Dropped From Google Completely

It is every business owners worst nightmare – you wake up one morning and your website has vanished from Google. This was the plight of one frantic website owner we encountered recently. The site owner was convinced that something his SEO company had done caused his website to receive a Google penalty. His site was gone from Google… completely. You could not find the site by searching for the brand name or url. Any pages that were still indexed were not performing for any keyword search, and the cached versions were old. Diving into the crawl stats confirmed that Google not crawling the website – flat-lined. [Read more…]

Literalization is Here to Stay… For Now.

According to all the dictionaries now found on line, Literalization is a noun form of the word Literalize. Mr Webster says: The act of literalizing; reduction to a literal meaning…

That’s all fine and well. But I would like to update the meaning to include: The act of writing prose that search engine robots can read, interpret (correctly) and index (properly). Now, I don’t purport to be some alien brainiac. But a little over fifteen years ago (whew) I had a giant “aha moment” that has served me well all these years. That was and continues to be; the role of writing for web sites must include the ability to conceptualize how a robot discerns what it is we are saying!

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