Content: Where the Rubber Meets the Road

We have come a long way in the past four tutorials. If you’ve done it all yourself, it’s taken months and months of effort. If you’ve built a team, what I am about to tell you will be exciting. If not, well… it’s not like I didn’t tell you at the very onset of this project, right? The key here, in order to “do it right,” it is going to take a team to cover all of the various bases properly. Some tasks can be and must be performed inhouse. Others are better left to your professional consultants.

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Literalization is Here to Stay… For Now.

According to all the dictionaries now found on line, Literalization is a noun form of the word Literalize. Mr Webster says: The act of literalizing; reduction to a literal meaning…

That’s all fine and well. But I would like to update the meaning to include: The act of writing prose that search engine robots can read, interpret (correctly) and index (properly). Now, I don’t purport to be some alien brainiac. But a little over fifteen years ago (whew) I had a giant “aha moment” that has served me well all these years. That was and continues to be; the role of writing for web sites must include the ability to conceptualize how a robot discerns what it is we are saying!

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Improve or Perish

We’ve said it before but it’s worth repeating; Marketing on the internet is not an event, it is a process. Pretty simple to understand but not so easy to follow.

Here’s the scenario: You have just created a great new web site for your business. Or, perhaps, this is a second or third or maybe, even fourth redesign over the past 15 years. Unlike a brochure, where the completion of it would mean the end of the work (other than distributing said brochure…) your work has just begun the day your new site goes live. You’ve heard us nagging about content being king and the need to blog to help create new content on a regular basis but what if you just can’t bring yourself to blog for one reason or another. Is there any way to tackle this elephant?

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