Call Me, Maybe?

We are more than half way through 2012. So, this makes it a good time to see how all things social and SEO are coming together. At the end of last year, it was clear. Some day, search engine rankings were going to be affected by social links. Why is it, in the thick of battle, it seems like nothing happens fast enough. But, when we look back on it, all seems to have happened so fast?

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PPC Advertising – Youtube Promoted Videos

YouTube receives a mind-blowing number of viewers every day. So much traffic in fact, that it is worth pursuing as an advertising platform. If you have a product or service that people search for on Youtube, then you may have a winner on your hands!

What Type of Businesses Convert from Youtube Promoted Videos? Local Services, Destinations, Travel Products, Consumer Goods, Entertainment, Real Estate, Download’s, and Software!

How It Works: The YouTube Promoted Video platform works very much like Google Adwords advertising. You choose relevant keywords that you want to target, set a daily budget amount that you want to spend, and select which one of your videos that you want to appear. That’s the rub; You need to have a video uploaded to Youtube. If you don’t have video yet you need to move that to the top of your “to do” list! The great news; The CPM and Click Cost for YouTube is relatively low compared to other types of online advertising. [Read more…]

Social Media and SEO

SMM Social Media Marketing

Search Engine Optimization and Social Media Marketing
SEO + SMM = $$!

There is an avalanche of social media content hitting the web everyday. The numbers are staggering; almost one million blog posts hit the web every day, over 500 million FaceBook users, and there are a mind-blowing 90 million Tweets per day! YouTube states that 24 hours of video are uploaded every minute of the day, and 2 billion videos are viewed every day. That’s Billion with a B! [Read more…]

My YouTube Video Has No Sound

Link-A-Billy Dave @ NetraficAll of a sudden I was not getting the sound out of YouTube video that was embedded into my website. When I visited the YouTube site directly, the video with sound played fine.

I used the Adobe Flash Uninstaller, removed Flash 9, and reinstalled Adobe Flash 10. This did not fix the problem – NO JOY! Note that this step works for many people.

I then found this handy Solution to Fix Flash Video on MyDigitalLife.com – Fixed!

Thanks!

YouTubing For Traffic

The online video revolution is over! Today, online video has become a common element that visitors expect to find on your website. The video sharing site Youtube has become the 3rd most popular social media site on the Internet (behind MySpace and Facebook.) This has opened the door for marketers to develop serious inbound traffic back to their websites via video. The Youtube platform is free, so the only cost is developing content to upload.

So what does it take to funnel traffic from YouTube? Here are some guidelines to developing a steady stream of visitors from the Tube.

Setup:

If you don’t already have a YouTube account, create an Account and User Name.

Choose your brand name, or a key target search term for your account User Name.

Customize your Channel home page – make sure to include an original text bio of a least one paragraph. Do NOT just copy and paste some text from your webiste. There are options to create a custom look and feel to your Channel. Here is a fine example of a YT page – Arizona

Netrafic Clients – Contact us for assistance in this process.

Content:

Here are some of the most popular methods to creating content for your YT Channel.

Repurpose video that is being used elsewhere in your marketing. This includes virtual tours, flash presentations, and existing video that you might be sharing with customers, clients, and vendors.

Request video from your clients, advertisers, customers, vendors and anyone else you do business with. Explain how it will be used, and how it will benefit them with increased visitors.

Montage a series of quality photos that targets the theme of your video. Add music and/or voice-over, and you will have a nice video presentation. Example: Cabo Pulmo

Contact the teacher or department head of local education facilities and request student assistance. You would be surprised how may film students are looking for projects to turn in as assignments!

Grab a video camera and start creating! Get in the habit of shooting short clips that can be edited together. You will quickly find out what works. Assign this to someone in the marketing department.

Outsource to a content creation company. You will get high quality video, but it comes with a price tag.

Important Tip! You must “watermark” your videos with your domain, phone number, and contact information. This is the primary way to turn video views in customers.

Confused? Did you take advantage of the Netrafic Free Video Offer?

Upload and SEO:

Uploading a video to YouTube is a simple process that only takes a few steps. There are several critical steps here that can make or break the videos SEO performance. You want the clip to perform in both the YouTube Network and the search engines, like Google.

Repeat the process! One upload is NOT an online video marketing program. To have success, you must upload content on a regular basis. Just like your website, more content equals more traffic.

Netrafic Clients can contact us for guidance in uploading their video.

In this economy you need to squeeze every visitor out of your online marketing program. Once you have created a video, you can upload it to dozens of other video sharing sites like Myspace, MSN and Yahoo Video!

Quick Stat: YouTube Attracts 100 Million U.S. Online Video Viewers in October 2008

The Free Video Offer from Netrafic

Do you have video on (or about) your website? Let us upload it to YouTube with optimization that supports your Search Engine Marketing effort … FOR FREE!

Many clients are already experiencing results in the search engines with optimized video. We will target a search term that your site is competing for and launch the video to compete for that term. The desired results are this; seeing your website, pay per click ad (it using ppc) and the YouTube video in the top search results! Imagine having 3 or more results on the front page of Google for your search term!

Send your video to Dave in a .wmv .mov. or .avi format – video must be 10 minutes maximum in running time. We will create a custom YouTube Channel (if you do not already have an account,) tag your video with your domain name, and upload it for you in an optimized fashion.

Not sure where to start? Give us a call!

This offer applies to any clients working with Netrafic.