YouTubing For Traffic

The online video revolution is over! Today, online video has become a common element that visitors expect to find on your website. The video sharing site Youtube has become the 3rd most popular social media site on the Internet (behind MySpace and Facebook.) This has opened the door for marketers to develop serious inbound traffic back to their websites via video. The Youtube platform is free, so the only cost is developing content to upload.

So what does it take to funnel traffic from YouTube? Here are some guidelines to developing a steady stream of visitors from the Tube.

Setup:

If you don’t already have a YouTube account, create an Account and User Name.

Choose your brand name, or a key target search term for your account User Name.

Customize your Channel home page – make sure to include an original text bio of a least one paragraph. Do NOT just copy and paste some text from your webiste. There are options to create a custom look and feel to your Channel. Here is a fine example of a YT page – Arizona

Netrafic Clients – Contact us for assistance in this process.

Content:

Here are some of the most popular methods to creating content for your YT Channel.

Repurpose video that is being used elsewhere in your marketing. This includes virtual tours, flash presentations, and existing video that you might be sharing with customers, clients, and vendors.

Request video from your clients, advertisers, customers, vendors and anyone else you do business with. Explain how it will be used, and how it will benefit them with increased visitors.

Montage a series of quality photos that targets the theme of your video. Add music and/or voice-over, and you will have a nice video presentation. Example: Cabo Pulmo

Contact the teacher or department head of local education facilities and request student assistance. You would be surprised how may film students are looking for projects to turn in as assignments!

Grab a video camera and start creating! Get in the habit of shooting short clips that can be edited together. You will quickly find out what works. Assign this to someone in the marketing department.

Outsource to a content creation company. You will get high quality video, but it comes with a price tag.

Important Tip! You must “watermark” your videos with your domain, phone number, and contact information. This is the primary way to turn video views in customers.

Confused? Did you take advantage of the Netrafic Free Video Offer?

Upload and SEO:

Uploading a video to YouTube is a simple process that only takes a few steps. There are several critical steps here that can make or break the videos SEO performance. You want the clip to perform in both the YouTube Network and the search engines, like Google.

Repeat the process! One upload is NOT an online video marketing program. To have success, you must upload content on a regular basis. Just like your website, more content equals more traffic.

Netrafic Clients can contact us for guidance in uploading their video.

In this economy you need to squeeze every visitor out of your online marketing program. Once you have created a video, you can upload it to dozens of other video sharing sites like Myspace, MSN and Yahoo Video!

Quick Stat: YouTube Attracts 100 Million U.S. Online Video Viewers in October 2008

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About David

David Tucker: Search Engine Optimization, Link Building Strategies, Off-Page SEO, Brand and Reputation Management Campaigns, Structural Analysis, and Analytics Consultant. Fighting the good fight against the search engines since InfoSeek and Alta Vista were the top Internet search portals. David has a strong background in technical, design, and hosting related issues. This provides RightNow clients with a layer of SEO that most organizations can not offer. In addition to SEO work, David has developed the RightNow online client reporting system, public website, email and auto-responder system, and the development + branding of the RightNow social media channels. When not working you can find David enjoying the outdoors in Maui, Hawaii

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