Moses Anshell

Moses Anshell seems virtually unstoppable! Yet another deluge of ADDY Awards went to the agency, 14 of the 27 in Gold. Not restricted to any one type of advertisement, the Golds came from work done for the Arizona Office of Tourism, Department of Health Services, Shutters on the Beach, and the Nixons, with campaigns for everything from early pregnancy detection strips to a No Regrets theme.

The dynamic duo of Louie Moses and Jos Anshell has produced some of the most creative advertising in the country. Honored by compliments from Communications Arts and Creativity magazines (as well as the aforementioned ADDY Awards,) they continue to ascend. Most recently, Moses Anshell landed the Blimpie’s sub shop campaign.

To visit with the creative team at Moses Anshell, you might think you’d just stepped into a high-class loony bin. The team works hard and plays hard. Let’s face it, you have to be thinking a little differently to come up with the sort of creative leaps and genius that are swiftly becoming Moses Anshell’s signature line. A unique blend of bright young minds and more seasoned ad professionals who live thinking outside of The Box, these folks have proven their method too many times for it to be mere coincidence.

How do they do it? According to Moses Anshell, they start by delving deep into their client and the products, determining the essence of that thing. When they’ve become intimate with the product, then they begin to let the creative juices flow. Once they do, it’s best to stand back, stand clear, get out of the way! Much like working with Robin Williams, there’s no need to wind him up. Just make sure the cameras are rolling to catch it all, and let them loose!

The Moses Anshell agency has been around for over 20 years, and they’ve been good for that long too. It’s always a pleasure to see their work, no matter what media they’re presenting in, and a pleasure to see them getting the recognition they so richly deserve.

About the ADDYs: ADDY Awards are given in an annual global competition, making it the world’s largest advertising contest. Winners are chosen from more than 60,000 entires every year. All forms of media are eligible to compete from any person or agency anywhere on the planet. (To date, there have been no extraterrestrial submissions.) This makes the ADDY Awards the toughest competition anywhere. The finalists are judged from submissions subject to three levels of grading: Local, Regional, and then National within the U.S, Regional, Continental and International, for foreign contestants. Awards are given as Gold, Silver, Student, and International